Bitcoin exchange-traded funds could eventually grow to roughly three times the size of their gold counterparts as the cryptocurrency market matures, according to Bloomberg ETF analyst Eric Balchunas. Balchunas also said younger investors may be more attracted to bitcoin, highlighting a potential generational shift in demand for exchange-traded exposure to the asset. His comments point to the possibility that bitcoin ETFs could expand significantly as the market develops and adoption broadens. The view contrasts bitcoin’s newer position in the ETF market with gold’s more established role as an investment asset. The remarks were reported by Bitcoin Magazine in a post published on September 17, 2026. Bitcoin and gold are both referenced as related market assets, but the comments represent an analyst’s outlook rather than a confirmed forecast or market outcome.
Bitcoin ETFs Could Eventually Outpace Gold Funds, Bloomberg Analyst Says
Bloomberg ETF analyst Eric Balchunas said bitcoin ETFs could eventually reach about three times the size of gold ETFs as the market matures, with younger investors potentially driving greater demand for bitcoin exposure.
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