Coinbase Wallet Returns to Its Original Name as Trading Strategy Expands

Coinbase is bringing back the Coinbase Wallet name as it broadens the role of its self-custody application in the company’s trading strategy. Head of Product Ryan Kass said the naming decision reflects an effort to support trading across a wider range of assets and experiences. The wallet is also being positioned as a testing environment, where Coinbase can explore new assets and product formats before potentially expanding them further. The move comes as competition around crypto trading platforms continues to develop, including activity linked to Robinhood Chain. Coinbase Wallet provides the self-custody component of Coinbase’s product offering, giving users control of their own assets while the company experiments with additional trading functionality. The comments indicate that the rebrand is more than a naming change: Coinbase sees the wallet as part of a broader effort to make more markets and experiences available through its platform. No specific new assets or launch dates were provided in the source material.