Crypto industry lobbying groups are launching a seven-figure national television advertising campaign aimed at building support for the Digital Asset Market Clarity Act, according to CryptoSlate. The effort comes ahead of a key Senate procedural vote scheduled for Sept. 15. Senators are expected to vote on whether to invoke cloture on a motion to proceed to the legislation. The measure requires 60 votes to clear the procedural hurdle. The campaign is positioned as an effort to help advance the CLARITY Act and challenges opposition from banks as the vote approaches. The initiative adds a late-stage lobbying push to the bill’s path through the Senate, with the outcome of the cloture vote determining whether lawmakers can move forward to consideration of the legislation.
