Payward, the parent company of Kraken, is positioning its business as broader financial infrastructure rather than solely a cryptocurrency exchange, according to CoinDesk. Co-CEO Arjun Sethi said the company is bringing trading, payments, asset management and institutional services together on common technological rails. The strategy points to an effort to connect multiple financial offerings within a unified platform, spanning both market access and supporting services. Payward’s approach places Kraken’s exchange operations within a wider infrastructure model designed to serve different parts of the digital-asset and financial-services ecosystem. CoinDesk reported the comments on September 26, 2026. The source did not provide further details on the company’s investment amount, implementation timeline or the expected impact on individual assets.
