Ripple is broadening its university-focused strategy from blockchain laboratories to prominent XRP branding in college sports, according to CryptoSlate. The reported 69-day rollout includes XRP appearances on Kansas uniforms, at Florida’s football field and around Louisville basketball. The campaign places the XRP name and logo in front of audiences at packed university sporting events, marking a shift toward highly visible promotional activity. However, the rollout does not extend to adoption of the XRP token by the universities or their athletic programs. The developments highlight Ripple’s growing emphasis on mainstream brand exposure within higher education and collegiate athletics, rather than relying solely on research or educational partnerships. The campaign’s focus is on visibility across several US university sports settings, while the source does not provide details on financial terms, specific adoption plans or any effect on XRP’s market performance.
