Ripple Signs Multi-Year Deal With Florida Athletics to Put XRP Logo on Field

Ripple has agreed to a multi-year partnership with Florida Athletics that will put the XRP logo on the field at Ben Hill Griffin Stadium starting this season, according to Decrypt. The agreement expands Ripple’s presence in college athletics and gives XRP branding a visible position at the stadium. The deal is the latest move by Ripple into the college sports space, with the partnership centered on field-level branding rather than a change to XRP’s underlying technology or market structure. No financial terms were provided in the source material. For XRP, the agreement adds a sports-marketing association to the asset’s broader public profile, while Florida Athletics gains a partnership with the company behind the XRP brand. The field placement is scheduled to begin during the current season and is covered by a multi-year arrangement.