Strategy (MSTR): The Company Behind the Bitcoin Treasury Playbook

Strategy, identified by the ticker MSTR, is a company known for its Bitcoin treasury approach. Its co-founder, Michael Saylor, pioneered the playbook, placing the business at the center of discussions about corporate Bitcoin holdings. For market participants tracking Bitcoin-related assets, Strategy offers a company-level way to follow this treasury strategy through a publicly traded stock rather than through direct ownership of BTC. The company’s profile is therefore closely linked to the broader idea of using Bitcoin as a corporate treasury asset. This overview focuses on Strategy’s identity, its MSTR ticker and Saylor’s role in developing the Bitcoin treasury model. The information comes from Decrypt’s explainer, “What Is Strategy (MSTR)? The Bitcoin Treasury Company.”