Visa is moving to prevent meme coin purchases from being classified as ordinary “digital media” transactions, a change that would stop them from earning standard credit card rewards, according to Decrypt. The move follows the failure of the Clarity Act, after banks were unable to secure tighter rules for stablecoins. Decrypt described Visa’s action as a narrower win for JPMorgan, which had sought changes in the broader regulatory debate. The current coding treatment has allowed some meme coin purchases to receive rewards intended for digital media spending. Visa’s planned adjustment targets that classification rather than the wider stablecoin provisions that banks had pursued through legislation. The report did not specify when the change would take effect or how card issuers would implement it. The development is relevant to meme coin users who rely on card rewards when purchasing digital assets.
